Clements International has completed a six month rebranding effort to become Clements Worldwide. This change “unifies the company’s Washington, DC and London offices under one brand, and positions it for future regional expansion,” said the bulletin.
Director of Marketing Sergio Sanchez, described the move as coming at a “critical time in our company’s history,” and stemmed from the recognition that the company needed “a more unified identity that reflects who Clements is today and will be in the future: an organization with a worldwide presence, serving the needs of our customers across continents and time zones.”
In addition the company said the “rebranding initiative includes a bright, new logo and corporate icon, which will be visible across all online and print platforms. Additionally, Clements debuts a new, user-friendly website and a cross-industry advertising campaign developed around the tagline: “Never Leave Anything to Chance – Take Clements With You.”
“Clements partnered with an integrated marketing agency to develop the brand strategy, while it relied heavily on its internal teams for guidance and feedback. The name change from Clements International to Clements Worldwide consolidates the company’s brand as it continues to grow and enhance its multinational presence.
“This rebranding marks the beginning of a new chapter for the international insurance provider. With its new brand identity, Clements will build on its 64-year history to become a truly global player in the insurance industry. The new brand has been officially rolled out to the company’s offices in Washington, DC and London.”
Source: Clements Worldwide
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