rebranding News

Berkley Regional Specialty to Rebrand as Berkley Aspire

Excess and surplus lines insurer Berkley Regional Specialty is changing its name to Berkley Aspire effective January 1, 2018. Berkley Aspire writes general liability, property, umbrella and inland marine, and has plans to introduce new coverage lines in 2018. “Our …

Colorado Insurance Agents Association Rebrands as a Trusted Choice Organization

The Professional Independent Insurance Agents of Colorado (PIIAC) announced it has changed its name to the Trusted Choice Insurance Agents of Colorado (TCCO). “As an association, we strive to be there for our agents, whether in an advocacy role at …

Texas Surplus Lines Office Changes Acronym to SLTX

The Surplus Lines Stamping Office of Texas has changed its acronym to SLTX. The stamping office formerly branded itself with the SLSOT acronym. The office unveiled its new logo at the Texas Surplus Lines Association (TSLA) annual meeting in November. …

Tokio Marine Management Rebrands as Tokio Marine America

Tokio Marine Management Inc. (TMM), a commercial property/casualty insurer for large- and middle-market companies and a U.S. subsidiary of Tokio Marine Holdings in Japan, is rebranding as Tokio Marine America (TMA). The company says its new brand represents the “company’s …

Chicago Underwriting Group Rebrands as Old Republic Professional Liability

Chicago Underwriting Group Inc., the professional liability underwriting division of Old Republic Insurance Co., is changing its name to Old Republic Professional Liability Inc. The company said the new name more clearly identifies with its ultimate parent, Old Republic International …

Wisconsin Agency Changes Name to Thomas Bradley Insurance

Verona, Wis.-based insurance agency B.Goll & Dunn announced it has changed its name to Thomas Bradley Insurance. The name change is part of a larger rebranding corporate identity effort, including a new logo, color schemes, and recently launched website. The …

MetLife to Change Brand Name of Spinoff Retail Brand to Brighthouse

MetLife Inc., the New York-based insurer that traces its roots to the 1860s, said it’s come up with a new name for a U.S. retail unit that’s slated for separation. The business will be known as Brighthouse Financial once it’s …

AFG Rebranding to Associated Benefits and Risk Consulting

Greenbay, Wis.-based Associated Bank announced that it will rebrand its Associated Financial Group (AFG) subsidiary to Associated Benefits and Risk Consulting (ABRC). The move follows the February 2015 acquisition and subsequent integration of Ahmann & Martin Co., a risk and …

Greenpath Insurance in California Rebrands as Aspire

Greenpath Insurance will now be known as Aspire General Insurance Co., the firm announced. The brand change is a reflection of Aspire’s new direction and leadership. The firm has undergone major changes over the last year, and the rebranding is …

Michigan’s Accident Fund Holdings Rebranding as AF Group

Accident Fund Holdings Inc., based in Lansing, Mich., announced it is rebranding as AF Group. The company said the transition reflects the organization’s unified, collective strength while positioning it for future growth and diversification. Founded in 1912 as a Michigan …