rebranding News

Toronto Specialty MGA Merlin Rebrands as TruStar

Merlin Underwriting, a Toronto-based managing general agent (MGA), has rebranded as TruStar. TruStar is an independently owned MGA offering specialty insurance across the commercial, professional and financial line segments. Led by CEO Daniel Moses, TruStar wants to innovate the traditional …

AmWINS Rebrands, Integrates Networked Insurance Agents with AmWINS Access

Wholesale insurance brokerage AmWINS Group has rebranded its agency aggregator subsidiary Networked Insurance Agents to AmWINS Access – Admitted Placement Services. AmWINS Access is a nationwide binding platform for small property/casualty business comprising three segments: Excess & Surplus Small Commercial, …

HIIG in Houston Rebrands as Skyward Specialty Insurance Group

Houston, Texas-based Houston International Insurance Group (HIIG) has changed its name to Skyward Specialty Insurance Group (Skyward Specialty). The company said the launch of the new Skyward Specialty brand is one of many strategic actions implemented by new CEO Andrew …

Hyperion Insurance Group Rebrands as Howden Group Holdings

Hyperion Insurance Group announced that it has changed its name to Howden Group Holdings, effective immediately. The group was founded in 1994 as Howden Pangborn. The Hyperion name came into existence after the launch of the group’s underwriting business DUAL …

CMIC Group Rebrands as Integris Group, Reorganizes as Mutual Holding Company

CMIC Group has rebranded as Integris Group and reorganized into a mutual insurance holding company, after having received approval by the Connecticut Insurance Department on September 17, 2020, as well as from the CMIC Group board and its membership. In …

American Family Renames Ameriprise Insurance as Connect

American Family Insurance has renamed the Ameriprise Auto & Home business that it paid almost $1 billion for in a deal that closed last October. The new name is CONNECT, which is accompanied by the slogan: “Powered by American Family …

TrueNorth Adopts First MainStreet Insurance Name; Acquires Hylant of Nashville

The TrueNorth Companies Nashville branch will adopt the name of its affiliate, First MainStreet Insurance (FMSI), as part of its efforts to further its presence in the Nashville market. According to TrueNorth Nashville Partner & Benefits Advisor Lou Hoop, the …

Retail Subsidiaries of BB&T Rebrand as McGriff, Maintain North Carolina Headquarters

McGriff Insurance Services, Inc., and McGriff, Seibels & Williams, Inc., the retail insurance subsidiaries of BB&T Insurance Holdings, have rebranded their businesses to McGriff. The company said in a statement the rebranding is designed to simplify the firm’s overall identity …

George Petersen in California Completes Rebranding of Marin County Location

Santa Rosa, Calif.-based George Petersen Insurance Agency has completed the rebranding of its Marin County agencies. Minto & Wilkie was acquired by George Petersen in February 2017 and Allen, Bettini & Carter was purchased in November 2017. Since April of …

North Carolina-Based Medical Mutual Rebrands as ‘Curi’

Medical Mutual Holdings, Inc., is rebranding to Curi, a new name and brand that the company says better reflects its mission of helping physicians in medicine, business, and in their personal lives. “The Curi name captures the constant curiosity that …