rebranding News

FTP of California Rebrands as Hinterland Insurance, Moves HQ to Colorado

FTP of California LLC has rebranded to Hinterland Insurance and moved its headquarters to the Denver Tech Center in Colorado. The rebrand is part of a larger strategy to reflect the firm’s growing business in the U.S. The company continues …

Howden Rebrands UK Units, A-Plan and Aston Lark

Howden, the London-based global insurance group, unveiled a new brand as it brings together its global broking operations under one name. Rebranding the brokers of A-Plan and Aston Lark introduces the Howden name to 215 locations across the UK and …

Acrisure Brand Roll out Reaches Texas, Louisiana, Arkansas and Oklahoma

Acrisure said that local partners in its South Region will be rebranded as Acrisure in a continuation of the firm’s global brand roll out. As part of the roll out, Acrisure businesses in Texas, Louisiana, Arkansas and Oklahoma will now …

Everest Re Group Rebrands to Everest Group

Bermuda-based P/C insurer and reinsurer Everest Re Group, Ltd. announced that its shareholders approved a name change to Everest Group, Ltd. and will trade under a new ticker symbol (NYSE: EG). The change will become effective on July 10, 2023. …

Everest Unveils Refreshed Brand, Reflecting Commitment to ‘Underwrite Opportunity’

Everest Re Group Ltd., the Bermuda-based re/insurer, has unveiled a refreshed brand, including a new logo and visual identity reflecting its positioning and commitment to “underwrite opportunity” for colleagues, customers, shareholders, and communities worldwide. “There has never been a more …

Hampden Rebrands Syndicate 2689 as Hampden Risk Partners, Changes Business Mix

Hampden Group announced the rebranding of Verto, its follow-only syndicate, to Hampden Risk Partners. The rebrand better identifies the syndicate with the Hampden Group and focuses its purpose in terms of its relationships both with underwriting partners and capital support, …

MS Amlin AG to Rebrand as ‘MS Reinsurance’

MS Amlin AG announced it would rebrand this month to MS Reinsurance, which is a reflexion of parent company MS&AD’s commitment to building a leading, globally diversified reinsurer. The company said that MS Reinsurance clients will continue to benefit from …

Efma Rebranded as ‘Qorus’

Efma, the Paris-based financial services association, has unveiled a new name: “Qorus” Qorus said the name change moves the organization away from being a perceived European association, to one focused on being truly global. It also reinforces its crucial focus …

ProSight Specialty Rebrands as Coaction

New Jersey-based ProSight Global, Inc., a privately-owned specialty property/casualty insurance company, has announced that it is rebranding as Coaction Global, Inc. The new name is effective April 19, 2022. The rebranding comes following a go-private transaction completed in August of …

Gallagher Rebrands India Business After Edelweiss Acquisition

Gallagher, the international insurance broker, announced the rebranding of its India business to Gallagher Insurance Brokers Private Ltd. Gallagher Insurance Brokers Private Ltd. is one of the leading providers of risk management services, general insurance broking and risk solutions in …