Listening to the Everyday Employee Experience Fosters Great Culture, Growth

Founded in 2022, Evertree Insurance, a technology-enabled independent insurance agency and brokerage, is on a growth spurt.

The agency has grown to more than $29 million in total property/casualty revenue (2025) and ranks #79 on Insurance Journal’s Top 100 listing in 2026. But that fast-track growth hasn’t taken the focus off its people, according to employees whose nominations made the firm the Bronze Award winner in the East for Insurance Journal’s 2026 Best Agency to Work For.

“Evertree truly cares about the people who work here. They want everyone to succeed, not just for the good of the company, but for the good of the employee’s life and future, too,” a nominating employee told Insurance Journal.

Another employee cited the agency’s organizational profile, saying, “I love the diversity of gender, race, and age. The demographics of this agency aren’t typical of the industry.” They added that the agency’s management have “integrity and care about their clients.”

“We’ve grown quickly, and with growth comes a lot of change,” said Morgan Pecora, senior vice president of People at Evertree. “Throughout that growth, we’ve worked hard to remain focused on our people and create an environment where employees feel valued, supported, challenged, and excited about where the company is going.”

What makes Evertree special is the people, Pecora added.

“We have an incredibly talented team, but we also genuinely enjoy working together,” she said. “We try to give people opportunities to grow, encourage leaders to invest in their teams, recognize great performance, and create an environment where people can build meaningful careers.”

That sentiment ran through many of the comments from employees who submitted nominations.

“Evertree provides me with the tools and resources that I need and allow me to do what I need to do and don’t micromanage me on a daily basis,” one employee told Insurance Journal. “As a result, I have a lot of freedom to be the best producer I can be.”

“We certainly aren’t perfect, but we listen to our employees, continue to evolve, and genuinely care about making Evertree a place where people want to be, ” Pecora said.

The insurance industry continues to change quickly, so it’s important for employers to evolve and change quickly as well, Pecora said.

“Technology, consolidation, changing customer expectations, and an increasingly competitive talent market mean agencies have to evolve,” she said. “We believe being a great employer today means providing more than a job. Employees want to understand where the company is going, how they contribute to its success, and what opportunities exist for them as the organization grows.”

That means investing in technology and better processes, but equally important is investing in leadership, development, communication, flexibility, recognition, and career opportunities, according to Pecora. “Our goal is to continue building a company where high-performing people can do great work, grow their careers, and be rewarded for the impact they make.”

When nominating the agency one employee said: “The main action that Evertree has pushed heavily is the use of AI. Not to replace agents, but to allow us to seamlessly navigate the underwriting guides and processes for the many carriers we work with.”

Being a great place to work means listening to employees about what works and what doesn’t, Pecora added.

“Listen to your employees–and then be willing to act on what you hear,” she said. “It’s easy to focus on compensation, benefits, events, or perks when talking about culture, and those things certainly matter. But great workplaces are ultimately built through the everyday employee experience.”

Evertree regularly asks employees for feedback, and sometimes the most valuable feedback is the feedback that is challenging, Pecora said.

Topics Leadership