Intact Financial Corp. Rebrands Subsidiaries RSA and NIG as Intact Insurance

Intact Financial Corp. (IFC) announced the official rebranding of RSA and NIG to Intact Insurance across the UK, Ireland and Europe.

This move marks a significant milestone in the company’s journey which is now united under a single brand, reflecting a shared set of values, objectives and purpose, IFC said.

In 2021, IFC undertook its largest transaction to date by acquiring RSA Group, a global insurer headquartered in the UK, expanding the Canadian-based company’s footprint into international markets. After four years of successful transformation, Intact – Canada’s largest property/casualty insurer – is now a commercial lines leader in the UK and Ireland, and a leading global specialty lines insurer with international expertise.

NIG became part of RSA in September 2023, when RSA agreed to acquire the NIG business from Direct Line Group (DLG), with the operational transfer of NIG and FarmWeb into RSA taking place from May 1, 2024, according to NIG’s website.

With RSA now rebranded to Intact Insurance, it leverages IFC’s global footprint while building upon RSA’s 300-year legacy of delivering peace of mind and helping people manage risk, IFC said.

“The rebrand of RSA to Intact Insurance is a critical milestone on the journey we began five years ago,” said Charles Brindamour, CEO, Intact Financial Corp. “The transformation of our UK&I business has been exceptional. We are now delivering better service for customers and brokers, we’ve modernized our operations, and we’ve improved performance. I’m proud of the outstanding work of our people – now united under one brand.”

“This is more than a change of symbol and name,” added Ken Norgrove, CEO, Intact Insurance UK & Ireland. “It’s a powerful statement of who we are – built on expertise, known for being easy to do business with, and driven by our values and a clear purpose. It reflects our bold growth ambitions to be the best Commercial Lines insurer in the UK and build a leading Specialty Lines business by leveraging Intact’s global footprint.”

“Operating as a single brand marks an acceleration point in building a global Specialty Lines leader,” said Emmanuel Clarke, CEO of IFC’s Global Specialty Lines. “We have the expertise, platform and services to deliver more for customers and brokers across our geographies and to over 150 countries through our Global Network. Whether our brokers and customers operate at a local or global level, we deliver customer-centric insurance solutions at every touchpoint.”

“The rebrand of RSA into Intact Insurance reflects a remarkable Canadian success story and is a testament to our values-driven, customer-focused strategy,” said Louis Gagnon, CEO, Intact Canada. “In just a few short years, we have transformed Intact from a strong domestic player to an international force. I’m so proud of our 31,000 people around the world who each contributed to this achievement.”

Source: Intact Financial Corp.