XL Catlin announced that its product recall insurance team in Asia has launched “Response XL Catlin,” a tailored network of expert crisis consultants, which will be supported in the region by global communications company Bell Pottinger.
With established networks in the U.S. and Europe, Response XL Catlin experts provide best practice advice in risk prevention, recall planning and crisis response on a 24/7-basis to clients as part of XL Catlin’s product recall coverage.
Response XL Catlin helps clients to prepare for and manage crises such as product contamination or extortion situations and mitigating potential damage to reputation, market share and brand, XL Catlin said in a press release.
Response XL Catlin gives XL Catlin clients in Asia exclusive access to pre- and post-incident support at a time of growing demand for product recall insurance, especially among the food and beverage industry. The preparation phase includes assistance with establishing early warning systems, development of recall plans, assessment of business systems and crisis simulations, XL Catlin explained.
During a crisis situation, Response XL Catlin consultants are on hand 24/7 for crisis management support such as emergency lab testing and media engagement.
Public-private partnerships across Asia are working to improve the safety of supply chains, but food safety remains a key issue in the region. Asia and the Pacific ranked behind the Americas, Europe, Middle East and North Africa in the 2014 Global Food Security Index (GFSI) in the area of food quality and safety, ranking ahead of only Sub-Saharan Africa, said the company in its release.
Singapore-based David Guest, crisis management leader, Asia Pacific, at XL Catlin, said, “XL Catlin is delighted to announce the launch of Response XL Catlin in Asia. Food safety is moving to the top of the agenda and making media headlines.”
Mark Newman, deputy chief executive for XL Catlin’s Asia Pacific region, commented: “Companies need solid partnerships to manage the complex risk issues they face today. The Response XL Catlin network provides a one-stop solution which gives our clients peace of mind that they are as prepared as they can be.”
Response XL Catlin is delivered by an international network of food sector crisis management experts, the company said.
The network will include food safety specialists, malicious tamper and security consultants, regulatory and legal advisers and product retrieval services.
Bell Pottinger, a public relations firm with extensive global experience in crisis communications management and product recall incidents, is the lead Response XL Catlin consultant in Asia.
“There’s a growing awareness across Asia of the importance of forward planning in incident management, and we are very pleased to be supporting XL Catlin through the launch of Response XL Catlin,” according to Mark Worthington, managing director of Bell Pottinger in Singapore.
“Robust preparation and quick, effective communication can determine whether a business survives a product recall event. Response XL Catlin offers a pioneering approach to incident readiness and response, and we look forward to working closely with XL Catlin’s clients to develop tailored solutions,” he added.
XL Catlin said it is committed to manufacturers in the region with a strategy to strengthen its capacity and capability across the Asia Pacific region, the company said in its statement.
Source: XL Catlin
Topics AXA XL
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