MMIC Group, a Midwest provider of medical professional liability insurance to physicians, hospitals and clinics, announces today its affiliation with Rotenberg Associates LLC, a Minneapolis-based strategic communications firm specializing in crisis and critical issues strategy and communications. Through this association, MMIC Group will provide its policyholders with media relations, crisis management and strategic communications services for certain qualifying events.
When hospitals or medical clinics face an adverse event, careful management of the critical issue and expert strategic communications with stakeholders – including the media – are essential to protecting patient health and safety, while ensuring that the provider’s business operations continue without disruption.
Rotenberg Associates, led by veteran media attorney Amy Rotenberg, along with Stacy Bettison, a litigation attorney, provides complex, high-stakes communications and strategic planning for businesses, organizations and individuals, with significant experience in health care and provider-related issues. The firm has handled numerous high-profile matters, including medical malpractice and product liability trials and verdicts, infection control breaches, hospital and clinic crises and critical issues, provider and staff malfeasance, product recalls and revaccination programs, state and federal regulatory investigations and disciplinary proceedings, HIPAA violations, and local, regional and national media relations.
Source: MMIC Group
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