AFG Rebranding to Associated Benefits and Risk Consulting

Greenbay, Wis.-based Associated Bank announced that it will rebrand its Associated Financial Group (AFG) subsidiary to Associated Benefits and Risk Consulting (ABRC).

The move follows the February 2015 acquisition and subsequent integration of Ahmann & Martin Co., a risk and benefits consulting firm operating in the Midwest, into AFG.

AFG will officially adopt the Associated Benefits and Risk Consulting name upon completion of state licensure filings in all states. That process is expected to be completed in 2016.

In financial statements earlier this year, Associated shared that the acquisition had contributed to record insurance commissions of $21 million in the first quarter of 2016. In addition, its expanded property/casualty capabilities increased insurance revenues 70 percent year-over-year from both the integration and organic growth.

In the risk management and business insurance area, ABRC offers total cost of risk consulting, specialty coverage expertise, industry specialization and more. The company’s employee benefits and human resources expertise includes HR solutions, technology consulting, health management and wellness, actuarial analysis and retirement plan services.

ABRC will consolidate operations in Minnetonka, Minn., in early 2017. This move brings employees from three locations – Minnetonka, Edina and Eden Prairie – into one headquarters. The organization employs a total of more than 370 individuals serving approximately 14,000 clients throughout Minnesota, Wisconsin and Illinois.

Source: Associated Banc-Corp

Related:

• Associated Banc-Corp Completes Purchase of Ahmann & Martin Co.