If Ferrari valued the page created by Wasem, then Ferrari should compensate Wasem. It would have been better to agree to terms earlier, but it’s not too late for Ferrari to do what is right.
This is a case of IP and, despite the nature of Ferrari’s actions, this will have little to no impact on their brand. Unlike many other consumer/retail (B2C) companies, they are not reliant on mass consumption to succeed, so this is little more than a legal nuisance.
If Ferrari valued the page created by Wasem, then Ferrari should compensate Wasem. It would have been better to agree to terms earlier, but it’s not too late for Ferrari to do what is right.
This is a case of IP and, despite the nature of Ferrari’s actions, this will have little to no impact on their brand. Unlike many other consumer/retail (B2C) companies, they are not reliant on mass consumption to succeed, so this is little more than a legal nuisance.