Hartford would be well advised to concentrate on insurance and not in mucking about with baseball; a children’s game. Putting the money into service and claim handling would have been a better choice.
Wasn’t this the same company that had to be bailed out during the financial crisis for dealing with sub prime loans? I guess they recovered with their bailout money.
Correction – they paid back their bailout money. Also a totally different company now – no more S&L and they pretty much sold off most of their annuity business.
Sorry employees of the company. Rather than pay you in profit sharing and better salaries and benefits, we’d rather have our name on some stadiums and advertisements for baseball. A waste of money.
“Hey Edna, we need to buy our policy from this company because I saw them at the ballgame.”
I think some of Hartford’s decision is probably ego driven, then justified by calling it branding and name recognition. We struggle with this at a local level. Should we buy a sign on the home run fence for the high school team, or a banner in the gym. It would go to name recognition as a business reason, and the owner’s ego when he/she attends the games.
But I don’t think I ever purchased insurance or a car because I saw their name at a sporting event. Now, I have tried a brand of liquor or beer advertised at a sporting event, but that was for immediate gratification purposes.
This company continues to re-invent itself. Personal Lines struggles in the independent agency space due to the AARP centric relationship since 1984. Approximately 80% of the carrier’s Personal Lines business is AARP affinity driven. Small commercial P&C is a shining light. This National carrier is challenged in the market due to the strong and successful regional & super regional carriers that are close to their agents and customers. Note the recent 2015 IIABA Marketshare Report specific to National carriers especially personal lines. Hartford is sending a national branding message and MLB may be the ticket. Maybe a home run. Maybe a strike out.
More than you know. The latest with Hartfraud is where they are terminating low producing agents. The difference in their “termination” is that they are keeping the policies and allowing them to renew directly with Hartford while cutting out the agent. How nice! Sorry a majority of my book doesn’t qualify for AARP. I do all the work and then you cut me out. Awesome! Just like some records in baseball, Hartford’s numbers should have an asterisk!
been there, our agency made the mistake of appointing with Hartford many years ago. We quickly found out how hard it was to sell their Personal Lines since they were almost always higher than our other 4 markets. They made no changes to get more competitive so we said bye bye to them and acquired another market who was interested in writing and retaining good business.
Hartford would be well advised to concentrate on insurance and not in mucking about with baseball; a children’s game. Putting the money into service and claim handling would have been a better choice.
Wasn’t this the same company that had to be bailed out during the financial crisis for dealing with sub prime loans? I guess they recovered with their bailout money.
Correction – they paid back their bailout money. Also a totally different company now – no more S&L and they pretty much sold off most of their annuity business.
Gee, I wonder why they sold off their financial services business. Possibly to avoid getting caught again with dirty business?
Sounds like sour grapes, “Agent”. The Hartford is on sound footing with a promising future in the P&C arena. Get a clue.
Sounds like an agent who maybe Hartford terminated?? Hartford paid back ALL the bailout money, and is a very strong company.
I can see this. Baseball is such a slow moving sport. Getting quotes will give the viewers something to do between pitches.
Quote and bind before the 7th inning stretch and you get an additional 5% discount; and a free hot dog voucher for the next game you attend lol
Sorry employees of the company. Rather than pay you in profit sharing and better salaries and benefits, we’d rather have our name on some stadiums and advertisements for baseball. A waste of money.
“Hey Edna, we need to buy our policy from this company because I saw them at the ballgame.”
Wayne, there goes the contingency to the agents for selling their policies. Eaten up with this contract.
I think some of Hartford’s decision is probably ego driven, then justified by calling it branding and name recognition. We struggle with this at a local level. Should we buy a sign on the home run fence for the high school team, or a banner in the gym. It would go to name recognition as a business reason, and the owner’s ego when he/she attends the games.
But I don’t think I ever purchased insurance or a car because I saw their name at a sporting event. Now, I have tried a brand of liquor or beer advertised at a sporting event, but that was for immediate gratification purposes.
i wouldn’t bother putting up a sign at Citzens’ Bank Park in Philly…nobody will see it.
They did win last night, though, snapping an 8 game losing streak. Go Phils!
This company continues to re-invent itself. Personal Lines struggles in the independent agency space due to the AARP centric relationship since 1984. Approximately 80% of the carrier’s Personal Lines business is AARP affinity driven. Small commercial P&C is a shining light. This National carrier is challenged in the market due to the strong and successful regional & super regional carriers that are close to their agents and customers. Note the recent 2015 IIABA Marketshare Report specific to National carriers especially personal lines. Hartford is sending a national branding message and MLB may be the ticket. Maybe a home run. Maybe a strike out.
When it comes to insurance WE will never throw you a curve ball……..
How about a “spitter”,ie AARP program bypassing agents.
More than you know. The latest with Hartfraud is where they are terminating low producing agents. The difference in their “termination” is that they are keeping the policies and allowing them to renew directly with Hartford while cutting out the agent. How nice! Sorry a majority of my book doesn’t qualify for AARP. I do all the work and then you cut me out. Awesome! Just like some records in baseball, Hartford’s numbers should have an asterisk!
been there, our agency made the mistake of appointing with Hartford many years ago. We quickly found out how hard it was to sell their Personal Lines since they were almost always higher than our other 4 markets. They made no changes to get more competitive so we said bye bye to them and acquired another market who was interested in writing and retaining good business.
Sounds like the Hartford Producer’s Agreement needs to reviewed thoroughly.