Misidentification Creates Problems for Insureds, Agents, Attorneys

By | April 8, 2009

  • April 8, 2009 at 12:30 pm
    PITA says:
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    A great article…should be required reading by all staff in every insurance organization!

    Producers often just “copy” from the existing policy with out interviewing the insured/prospect to determine the correct name. This is how some errors get made. They are too afraid of taking up the prospects valuable time to do their job properly.

    When I was producing I overcame this obstacle by saying “my asking you questions is intended to provide you with the best coverage for your exposures. If I merely match what you have I have not done my job for you”

  • April 9, 2009 at 7:23 am
    Jack says:
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    Correct, PITA. Another common error that producers make is duplicating limits and coverages of a new client without verifying the current needs of the client. As a result, the producers also duplicate any errors the current producer made. I recently reviewed the policies of a proposed client, and only one policy out of five had the correct Named Insured.

  • April 9, 2009 at 1:19 am
    PITA says:
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    It is all about training…focus on the exposures, present to client, let them make a business decision.

    Price is always an issue…so remove it from table and focus on VALUE of the coverage you are proposing.

    If client/prospect only goes with you for price…then they will also leave you for price.

    Learned long long ago…best day to loose a client/prospect is the first day, before you focus any time/energy/resources on them.



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