Texas-Based Barhorst Insurance Group Rebrands as Iscential

December 30, 2011

Houston-based insurance agency, Barhorst Insurance Group (BIG), announced it is beginning the new year with a new name: Iscential.

The rebranding initiative includes a new name, logo and tagline that represent the company’s ongoing commitment to customer service. The tagline, “Trusted advice. Peace of mind” reflects the essence of the rebranding initiative and the company’s vision of providing an extraordinary customer service experience, the company said.

BIG was founded in 1993 as a Nationwide Insurance agency and today is a captive hybrid agency representing more than 50 insurance carriers. In 18 years, the firm has grown to more than 100 employees and over 30 locations in Texas.

Early in 2011, the company opened the first of its new “Distribution Sales Centers” (DSC) in Bedford, Texas. A major milestone in the overall growth strategy of the company, the center currently employs 20 team members that serve the Dallas/Fort Worth area.

Iscential will begin the official brand rollout in January.

The agency offers a full range of insurance and financial services for families and businesses, including: auto, motorcycle, boat, homeowners, life, farm, flood, commercial, Texas workers’ compensation, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services.

Source: Iscential

 

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