Esurance announced it is now offering drivers in Texas a 10 percent discount on their car insurance for “liking” Esurance on Facebook.
The company said “Like to Save” discount is a natural extension of Esurance’s heritage as a company born of the Internet and using the latest technology to better serve customers.
Esurance is offering the Like to Save discount to embrace the sheer number of Texans using Facebook. The insurer noted that the discount is in no way sponsored, endorsed or administered by Facebook.
According to social media analytics company Socialbakers, Texas has the second biggest Facebook user population in the United States, with 12,762,340 users, as of July 9, the Esurance announcement stated. In addition, three major Texas cities collectively account for more than four million Facebook users:
- Houston – 1,846,600 users
- Dallas – 1,319,920 users
- San Antonio – 854,200 users
The discount is in addition to various other discounts that Esurance offers.