On average, 250 people killed in traffic crashes every month in 2011, Texas officials say.
While the number of people killed each year in traffic crashes in Texas has decreased by about 21 percent since 2003, the Texas Department of Transportation (TxDOT) says it is beginning a new signage campaign aimed at further reducing fatalities.
TxDOT will begin to display the year-to-date number of traffic deaths in Texas on more than 700 message signs one week every month, typically the third week of each month. This new effort is designed to remind drivers that driving deserves their full attention every time they get behind the wheel.
TxDOT encourages drivers to take action to ensure their own safety as well as that of their passengers by driving the speed limit, paying attention to the road, avoiding distractions such as cell phones, having everyone in the vehicle wear their seat belts, and never drinking and driving.
The new displays of traffic fatality numbers will begin on August 20.