Progressive Launches Behavior-Based Auto Insurance in Alabama

July 8, 2008

Progressive is introducing an optional car insurance program in Alabama that offers lower rates on vehicles that are driven in less risky ways.

The behavior-based insurance program, called MyRate, gives drivers a customized rate based on how, how much, and when their car is driven. It is now available to Alabama drivers who purchase polices online, by phone, or through independent agents.

Drivers who choose to sign up for MyRate receive a small wireless device that plugs into a port in their car. The MyRate device allows Progressive to see how, how much, and when the car is being driven. Cars driven less often, in less risky ways and at less risky times of day can receive a lower premium.

Drivers with more than one car can select which, if any, of their vehicles to enroll in MyRate. For example, a person with a second car that isn't driven that often may enroll that car in MyRate but may decline to enroll their other vehicle if it is driven much more frequently or during higher risk times of day.

New Alabama customers can earn a first-term discount of up to 10 percent. Upon policy renewal, insureds can earn up to a 40 percent discount based on their driving habits. There is also a $30 technology expense each policy period for the cost of the device and data transmission.

Source: Progressive Insurance
www.progressive.com.