Peel & Holland Financial Group, based in Benton, Ky., has become the newest Kentucky partner within Keystone Insurers Group (KIG), the nation’s sixth largest privately-held property/casualty agency.
Peel & Holland has offices in Benton, Mayfield, Paducah and Murray. This brings to 14 the number of Kentucky agencies that have joined KIG this year.
Peel & Holland principals are Roy Riley, president; Keith Riley, executive vice president/chief marketing officer; and Greg Carlton, executive vice president/financial services. The Rileys are sons of R.C. Riley, now retired, who served as president of the Independent Insurance Agents & Brokers of America in 1990-91.
Founded in 1983 and headquartered in Northumberland, Pa., KIG is owned by its employees and more than 200 franchise partners in Pennsylvania, North Carolina, Virginia, Indiana, Ohio and Kentucky. Each partner is an independent agency. With property/casualty premiums exceeding $1 billion, KIG is ranked sixth on Insurance Journal’s 2009 list of Top 100 Privately-Held Property/Casualty Agencies.


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