Colorado Insurance Agents Association Rebrands as a Trusted Choice Organization

March 20, 2017

The Professional Independent Insurance Agents of Colorado (PIIAC) announced it has changed its name to the Trusted Choice Insurance Agents of Colorado (TCCO).

“As an association, we strive to be there for our agents, whether in an advocacy role at the Capitol, providing an ever-growing education program, additional market access, or in some other form,” Bryan Bernier, TCCO CEO, said in the organization’s announcement. “The name change to Trusted Choice Insurance Agents of Colorado further identifies and strengthens the association’s ability to provide resources for its agents, including a multi-faceted marketing plan to help drive today’s consumer’s right back to our membership.”

The good news is that small businesses continue to count on their independent insurance agents to write their commercial insurance. However, the challenge is to educate consumers, many of whom are increasingly at risk by the misguided lore of low rates and the idea that insurance is a commodity.

“The Trusted Choice Agents of Colorado will be focused on educating people that they need the assistance of an independent insurance agent who provides a choice of personal lines coverages to meet their needs,” states Bernier.

“We are committed to generating more business for our members as our independent agents have seen the clever ads from the competition, noticed the banners on web pages, and have searched for their own businesses online to often find that they are not even on the first page of a Google search,” says Laurie Lewis, TCCO immediate past chair of the board. “These are the Main Street agents, working within their communities, who may be concerned that they cannot survive, if not thrive, without a substantial online presence.”

The answer for many TCCO members is trustedchoice.com, which is a collaboration between the Independent Insurance Agents and Brokers of America (IIABA) and insurance companies that provide coverage through independent agents. The trustedchoice.com website is designed to help drive online business back to the independent agent model, maximizing their online search results.

Source: Trusted Choice Insurance Agents of Colorado

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