Renaissance Alliance Hires Jackson as SVP Renaissance Alliance, which helps insurance agencies grow, has named Lorenzo Jackson senior vice president and New York sales leader. Jackson recently served as Great Lakes region president for Main Street America Insurance, and spent …
Insurance carrier Progressive has signed Cleveland Browns star quarterback Baker Mayfield and his new wife, Emily Wilkinson, to its advertising team. “There’s no glorified pro-athlete persona or hard-sell messaging, just highly relatable, everyday and quite funny moments between Baker, Emily …
American Family Insurance said it has signed John Legend – multi-award winning singer and songwriter – as the company’s newest brand ambassador. The company has partnered with other celebrity ambassadors whose experiences and values it believes not only motivate current …
From a consumer perspective, what happens when a celebrity endorses different products in two advertisements that appear in the same magazine? Do you remember both equally? One better than the other? Neither? Katie Kelting, a marketing researcher at the University …
