customer relationships News

Insurance Agents Think They Offer Value. But Some Customers Have a Different View.

Business owners and consumers are rethinking their finances and insurance needs due to the current economic uncertainty. However, new research suggests insurance customers and their agents are not always on the same page; there are gaps between what agents and …

Risk Management Process for Insurance Professionals

What does a risk manager do? Very simply, a risk manager improves the bottom line by making risk less risky. Maybe that doesn’t make as much sense as I thought it did. Let me back up a step and give …

6 Critical Wildfire Preparation Recommendations

This morning while I’m sitting in my office writing this post, I’m thinking about wildfires. According to the ArcGIS website, there are 24 active wildfires in the US. 17 of them are in the state of Florida. That includes the …

How to Know What Insurance Customers Want

What do today’s customers want from insurance providers? They want understanding, interaction, even a relationship. But they vary in when and how they wish to learn, interact and build a relationship. Insurance providers have to understand not only when but …