GEICO advertising News

Progressive Boosts Ad Spending But GEICO Still #1: SNL

Progressive Corp.¬†boosted its advertising spending by nearly $70 million year over year to $595.4 million in 2013, the largest aggregate dollar increase among all U.S. property/casualty insurers, according to an analysis by SNL Financial. Though Progressive had the biggest dollar …

GEICO’s Advertising Spending Slows But Still Tops $1 Billion: SNL

After two years of double-digit percentage increases in advertising spending, GEICO Corp. boosted its ad spend by just over five percent in 2013, according to research by¬† SNL Financial. GEICO, with its Gecko and Maxwell the pig mascots, has been …