GEICO advertising News

GEICO, Allstate to Raise Auto Insurance Premiums

GEICO, which “everybody knows” saves drivers 15 percent on auto insurance, said it will raise its auto premiums after underwriting results declined in the first quarter. The giant direct writer said its underwriting profit for the first quarter was $160 …

Progressive Boosts Ad Spending But GEICO Still #1: SNL

Progressive Corp. boosted its advertising spending by nearly $70 million year over year to $595.4 million in 2013, the largest aggregate dollar increase among all U.S. property/casualty insurers, according to an analysis by SNL Financial. Though Progressive had the biggest dollar …

GEICO’s Advertising Spending Slows But Still Tops $1 Billion: SNL

After two years of double-digit percentage increases in advertising spending, GEICO Corp. boosted its ad spend by just over five percent in 2013, according to research by  SNL Financial. GEICO, with its Gecko and Maxwell the pig mascots, has been …