insurer advertising News

Nationwide Strengthens Ties with NFL, Signs On As Official Sponsor

Nationwide Insurance announced said it has signed a three-year agreement with the National Football League (NFL) to become an official insurance sponsor of the league. The relationship kicks off this coming season and will run through the 2016 season. As …

Progressive Boosts Ad Spending But GEICO Still #1: SNL

Progressive Corp. boosted its advertising spending by nearly $70 million year over year to $595.4 million in 2013, the largest aggregate dollar increase among all U.S. property/casualty insurers, according to an analysis by SNL Financial. Though Progressive had the biggest dollar …

GEICO Success Highlights Advertising Dollars vs. Agent Commissions Debate

Direct writer GEICO’s success in auto insurance sales is due to spending dollars on effective advertising rather than on agents, according to recent research from analysts at Nomura Equity Research, which notes that GEICO has overtaken Allstate to become the …