Webcasts

Summary:
This power-packed webinar will leave you with an understanding of the breadth and depth of social media as a low-cost marketing tool. All registrants will receive: access to a recording of the webcast, a comprehensive whitepaper "Social Media Marketing for Insurance Professionals" authored by Lorrie Thomas, and an MP3 audio download of the webcast.

Summary:
Building on 15 years of market research and experience, Photoscene.net, the nation's largest accident media collection and delivery company, has developed a patented "Branding and Retention Cycle" which brings customer, agent and carrier together at the scene of every accident.

Freddie Clemons, Director of Business Development, and the Photoscene.net team will explain how implementing this cycle into your sales and marketing portfolio can virally enhance brand awareness and raise customer retention levels instantly.

Join hundreds of industry insiders who have already signed up to view this highly anticipated broadcast on June 15th, 2009!

Summary:

The dramatic decline the U.S. mortgage industry is facing is without precedent. Statistics from TransUnion show that mortgage loans that fall 60 days or more past due, which often lead to foreclosure, have risen for the past six quarters nationally - reaching 4.58 percent at the end of 2008. Up almost 16 percent from the previous quarter's 3.96 percent average, this rate is projected to increase in 2009.

The effects are rippling through the economy - affecting everyone from retailers to insurance carriers. Amid these difficult times, property insurance carriers are struggling with how best to monitor their homeowner book.

Policyholders facing foreclosure are less likely to protect and maintain their property. Some consumers who are in danger of falling behind on their mortgage may be tempted to use their homeowner policy as source of funds and even abandon their homes. As the temptation to file a false claim increases, the risk to the carrier is very real. Vacant and foreclosed properties pose a growing problem to carriers because unoccupied homes are more likely to experience a loss than an occupied property.

In this webcast, Jeff Reynolds, vice president of product development for TransUnion's Insurance Group, will explain the extent of the mortgage delinquencies and foreclosures and what they mean to property insurers. The webcast will provide insight into how carriers can better manage these costly claims by using analytic tools to predict mortgage foreclosures before they occur. By leveraging these tools to better monitor their property insurance books, carriers can reduce the number of unnecessary claims and maintain profitability.

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Summary:
This webcast is the second video of a new series entitled "Serving the Modern Consumer". The series has been created to help your agency learn how to FIND, SELL, and KEEP more customers profitably.

In this webcast you'll learn how agencies are using email marketing as a powerful tool to reach out and FIND new commercial and personal lines customers. We've interviewed the top e-agencies across the country to learn how they're already doing this.

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Summary:
Esurance saw a market opportunity in helping people buy competitively priced auto insurance over the Web. The real key was making it truly simple - and comfortable - for customers to buy this complicated product online. Esurance wanted to provide 24/7 customer care with a clearly measurable business value, without investing in serious infrastructure changes. With Click to Call, Esurance lets online customers click on a button to request an immediate phone call from a licensed insurance counselor. Almost instantly, the phone rings and it's the agent calling to help the customer through the quote and purchase process without the hassle of IVR. This human connection during a complex sale has caused conversion rates to soar and fewer people were abandoning the site because they were getting the help they needed.

Join this webinar to hear how Esurance has transformed an online idea into an expanding business with a reputation for a growing portfolio of products and loyal, high-value customers.