Latest Agency Growth Headlines
All the headlines from our Agency Growth Topic Page, ordered by recency.
Carriers’ Marketing to Latinos is Good but Could be Better, Say Agents
Oct 20 2008 // A majority of independent agents and brokers in a good position to know say insurance carriers do an acceptable job marketing to the Latino community, although as many as 40 percent also rate carriers’ efforts as...
Marketing Your Agency is More Than Buying a Few Ads
Oct 20 2008 // It’s a Master Strategy Implemented by Daily Tactics There are a lot of unfounded rumors about the relationship between marketing and selling. Some say that the two are one and the same. Others whisper that marketing...
Wausau Signature Agency Names Nederloe Zone Marketing Director
Sep 19 2008 // Jean Nederloe was named Marketing Director for the North Zone operations of Wisconsin-based Wausau Signature Agency (WSA). Nederloe is based in WSA’s Milwaukee office and will work in conjunction with marketing...
Managing and Using Information to Grow an Agency
Sep 1 2008 // Eight Good Reasons to Get Your Database Efforts Underway The word “marketing” may conjure up images of the fast-paced world of television advertising, a piece of direct mail that catches your attention, an...
Managing and Using Information to Grow an Agency
Sep 1 2008 // Eight Good Reasons to Get Your Database Efforts Underway The word “marketing” may conjure up images of the fast-paced world of television advertising, a piece of direct mail that catches your attention, an...
Challenges and Strategies for the 21st Century Independent Agency
Aug 4 2008 // The letter from the Palatine Insurance Co. to the independent insurance agency, written in the dawn of a new century began: “The insurance business is experiencing perilous and unprecedented challenges …”...
Challenges and Strategies for the 21st Century Independent Agency
Aug 4 2008 // The letter from the Palatine Insurance Co. to the independent insurance agency, written in the dawn of a new century began: “The insurance business is experiencing perilous and unprecedented challenges …”...
Challenges and Strategies for the 21st Century Independent Agency
Aug 4 2008 // The letter from the Palatine Insurance Co. to the independent insurance agency, written in the dawn of a new century began: “The insurance business is experiencing perilous and unprecedented challenges …”...
Growing Your Insurance Agency Just Got A Lot Easier with InsuranceLeadz.com
Jul 10 2008 // As an insurance agency you know how important your existing customers are but for your business to grow and prosper new business is extremely important. It doesn’t matter whether you are selling home insurance, auto...
Venture Names Shaffer, VP of National Sales & Marketing
May 22 2008 // Venture Insurance Programs, based in West Chester, Pa., named James M. Shaffer as vice president of sales and marketing. In this position, Shaffer will oversee all Venture sales and marketing efforts across all the...
Top Agencies Have Strategies to Weather Soft Market
May 7 2008 // Insurance Journal readers were reminded by our recent coverage on how agents are faring in the recession that the effects of the economic downturn vary by agency and region. Some agencies and customers are feeling the...
Seminars Help Generate New Sales and Marketing Techniques
May 5 2008 // Catherine recently attended a CIC Ruble seminar on Sales & Marketing in San Diego, Calif. The instructors were all very good and their information was timely and useful. We thought we should highlight the great sales...
Florida Agent Bucks Trends With Growth, Recruitment Strategies
Apr 21 2008 // Riemer’s on a collecting spree that includes new employees, green offices, Rolex watches and cookie jars When Fireman’s Fund introduced its Green-Gard program covering environmentally sound commercial building...
Agency Strategies for Surviving a Recession
Apr 7 2008 // Agents who have lived and worked through previous recessions say business fundamentals that make sense in any economic environment ring doubly true in down times. “To weather the storm, agents need to do what they...
Strategies for Agents in a Recession
Apr 7 2008 // Despite soft market conditions and a downturn in the economy, it’s still a good time to be an agent, says Leonard Brevik, president and CEO of National Association of Professional Insurance Agents. “There are a...
10 Tips for Mass. Insurance Agents Moving into Competitive Market
Jan 29 2008 // Massachusetts independent agents are facing a challenge to hang onto their whopping 86 percent market share in personal lines as the state embarks upon a new competitive auto insurance system that will bring some of the...
Setting and Tracking Goals for Agency Producers
Jan 27 2008 // Every inexperienced agent and seasoned producer is hired with some general production goals in mind. In the first few weeks and months that follow, their managers diligently watch over their new hires, much like they check...
Safeco Names Northeast Regional Exec, Sales and Marketing VP
Jan 9 2008 // Safeco announced that Paul Chmura has joined the company as Northeast regional executive. Chmura comes to Safeco from The Hanover Insurance Group, where he served as the regional vice president of sales and distribution...
Campbell Joins Maverick Surplus Lines as Marketing/Sales Director
Dec 6 2007 // Toni Campbell is the new Marketing and Sales director for Dallas-based Maverick Surplus Lines Inc., a specialist in wholesale nonsubscriber program business and services. Campbell will be responsible for appointing new...
Darwin Pro to Acquire Florida’s Agency Marketing Services
Nov 28 2007 // Darwin Professional Underwriters, Inc. has joined with the lawyers professional liability experts at Wolf Professional Risk in Tampa, Florida to acquire Agency Marketing Services, Inc. of St. Petersburg, Florida. The...
