Latest Digital Marketing Headlines
All the headlines from our Digital Marketing Topic Page, ordered by recency.
Actuaries Urged to Get Involved in Insurers’ Social Media Strategies
Jun 3 2011 // Actuaries are being urged to lend their expertise as insurers get more involved in using social media tools to connect with policyholders and prospects, tools that are producing metrics ripe for expert analysis. Actuaries...
Disaster Plan Should Include Social Media, Says Hurricane Center
May 20 2011 // Nobody is going to push the “like” button for a hurricane, but the National Hurricane Center hopes to get some Facebook fans for its storm advisories. The hurricane center joined the online social network in...
Survey Shows Opportunity for Carriers to Support Agents in Social Media
May 16 2011 // The majority of agents and brokers say using social media is important for business, yet many report not using social media tools in their business today. Seven of 10 independent agents and brokers believe it is important...
Survey Shows Opportunity for Carriers to Support Agents in Social Media
Apr 14 2011 // The majority of agents and brokers say using social media is important for business, yet many report not using social media tools in their business today. Seven of 10 independent agents and brokers believe it is important...
Social Media Package Policy Provides Answer to New Exposures
Mar 7 2011 // Instant messaging, electronic newsletters, online gaming, discussion forums such as chat rooms and online dating Web sites just to name a few — these are the new ways we communicate and interact with one another. Social...
Monitor Liability Offers Social Media Endorsement for EPL
Feb 17 2011 // Monitor Liability Managers, LLC has introduced a new social media endorsement for its employment practices liability (EPL) insurance policies. The endorsement defines social media and workplace bullying, expands the...
Use Digital Marketing to Attract Smart Young Producers
Nov 14 2010 // Young Hires Serve as Both Teachers and Student In one way, today’s high unemployment rate is helpful in the agency business. It assists when it comes to recruiting new, youthful producers. There are tons of young,...
3 Imaginative Approaches to Agency Marketing in the Entertainment Age
Aug 16 2010 // GEICO, State Farm, Progressive, e-surance and other major insurance marketers currently employ humor in their advertising. There’s GEICO’s prolonged use of the gecko, State Farm’s whyagent.com Web site,...
Agency Marketing Must Move Online and Beyond Yellow Pages
Aug 16 2010 // Insurance agents could be more effective with their marketing efforts by incorporating online tools into their advertising strategy. After all, online resources often are free — and they’re a good way to build...
3 Imaginative Approaches to Agency Marketing in the Entertainment Age
Aug 16 2010 // Agents Must Employ Creative Insurance Marketing … or Else GEICO, State Farm, Progressive, e-surance and other major insurance marketers currently employ humor in their advertising. There’s GEICO’s...
Agency Marketing Must Move Online and Beyond
Aug 16 2010 // Insurance agents could be more effective with their marketing efforts by incorporating online tools into their advertising strategy. After all, online resources often are free – and they’re a good way to build...
The Growing Risks of Social Media
Jul 12 2010 // Asked why he robbed banks, Willie Sutton famously replied: “Because that’s where the money is.” Something similar can be said to explain why companies are paying more attention to social media these days...
How to Manage the Growing Risks of Social Media
Jul 5 2010 // Advertising, Defamation, Privacy and Security Laws All at Issue Asked why he robbed banks, Willie Sutton famously replied: “Because that’s where the money is.” Something similar can be said to explain why...
Agents Aren’t Quite Ready for the Social Media Revolution
Jun 7 2010 // LaRocco lamented that only 48 percent of independent insurance agents have Web sites, and of those, only about 20 percent keep the sites updated. The insurance industry is not as quick to adapt to change as other...
Agents Aren’t Quite Ready for the Social Media Revolution
May 17 2010 // The insurance industry is not as quick to adapt to change as other industries,” but independent insurance agents need to acknowledge that having “a Web presence is non-negotiable,” said Michael LaRocco,...
Agents Aren’t Quite Ready for the Social Media Revolution
May 3 2010 // The insurance industry is not as quick to adapt to change as other industries,” but independent insurance agents need to acknowledge that having “a Web presence is non-negotiable,” said Michael LaRocco,...
Insurance Agents Not Quite Ready for Social Media Revolution
Apr 26 2010 // “The insurance industry is not as quick to adapt to change as other industries,” but independent insurance agents need to acknowledge that having “a Web presence is non-negotiable,” said Michael...
Poll: 26% of Small Firms Use Social Media for Workers’ Comp Information
Mar 31 2010 // The majority of small businesses (52 percent) believe having a social media presence is important for companies, according to a poll commissioned by Employers, a small business workers’ compensation insurer. The poll...
Consultant: Social Media Can Drive Traffic to Agency’s ‘Home Base’
Mar 24 2010 // One of the primary reasons why insurance agents don’t jump into the world of social media — such as blogging, Facebook, Twitter, LinkedIn, YouTube, and the myriad other Web-based avenues for reaching out to the...
Texas’ Preferred Personal Insurance Agency Writes More With Social Media
Mar 18 2010 // Gartner research shows mobile consumers spent $4.2 billion in 2009 at mobile applications stores, and that figure is expected to jump to $30 billion by 2013, said George Redenbaugh, assistant treasurer and senior director...
