Agency Business Planning That’s Easy to Do If your agency hasn’t developed a working strategy for 2011, relax; it’s not...
Articles by Alan L. Shulman
Young Hires Serve as Both Teachers and Student In one way, today’s high unemployment rate is helpful in the agency...
Develop a Well-Rounded Marketing Plan It seems that it’s all social marketing all the time whenever you peruse an industry...
Capture Your Prospect’s Attention for More Than a Nanosecond Social media has an intrinsic flaw as a promotional tool for...
GEICO, State Farm, Progressive, e-surance and other major insurance marketers currently employ humor in their advertising. There’s GEICO’s prolonged use...
Agents Must Employ Creative Insurance Marketing … or Else GEICO, State Farm, Progressive, e-surance and other major insurance marketers currently...
Letting Your Site Atrophy is Online Suicide With all of the high level hype regarding social media, it’s easy to...
How Not to Screw Up in 140 Characters or Less Twitter (www.twitter.com) is the absolute easiest to use of today’s...
It’s Fun to be an Insurance Detective In the dark days of insurance sales – before computers, cell phones, and...
Use Extra Policy Costs to Your Sales Advantage Surprise. The actual cost of an insurance policy is always more than...