Targeting the Needs of the Past, Present and Future Virtually every insurance marketing expert proclaims that to sell policies to...
Articles by Alan L. Shulman
Old Folks Are Finally Good for Something Aging is a fatal disease that is venerated in some cultures and dissed...
Promoting Fear and Insurance in Troubled Times What do P/C producers really sell? Is it insurance policies, protection, or peace...
Don’t Expect Many Friends With Boring Posts Social media is the cover term for the hottest marketing communication tools of...
The economic crisis is over! Well, not really. It’s just that the present plight has lasted so long, it’s no...
Nostalgia flash: Remember fax machines? Scanners, PDFs and e-mails have pretty much done them in. How about all those agency...
Business Manners Have Real Dollar Value Is civility in business a relic of the last century? Are buyers and sellers...
It’s Time to Start Marketing Again The economic crisis is over! Well, not really. It’s just that the present plight...
Enhance Your Survival by Finding Light Within the Darkness The economic landscape is mired in darkness. Bankruptcies and foreclosures have...
Enjoy the Freedom of Marketing Experimentation Property/casualty agencies can learn something valuable from successful car dealers. And no, it has...