The Failure and Opportunities of Insurance Done Well July 19, 2021 By Chris Burand The three most important commercial insurance policies to write and to write with exacting quality are applicable liability policies such...
What a Winner is Doing and What You Can Learn from Them June 21, 2021 By Chris Burand A recent whitepaper, “The Insurer’s Customer Acquisition Playbook” offered by Data Axle, covers the Four Phases of Program Development. It...
All Agencies Must Have a Balance Sheet May 17, 2021 By Chris Burand I have written on this subject many times, but I have done an inadequate job of being understood because I...
Why Agencies Need to Improve Key Metric Measurements in Today’s Economically Challenging Times April 19, 2021 By Chris Burand Agency executives can greatly increase the success of their organizations if they know how many customers they have. That sounds...
Errors & Omissions and An Agency’s Value Proposition March 22, 2021 By Chris Burand When you go to an errors and omissions (E&O) education program, inevitably, the message contains something like this: “Do not...
The Misnomer of ‘Insurance’ in Health Insurance, Why Health Insurance Is Not Really Insurance February 22, 2021 By Chris Burand Insurance is a financial product designed to protect consumers’ and businesses’ balance sheets. If your house burns down and you...
Why Underwrite? January 25, 2021 By Chris Burand The title of a recent article I read was, “The Race to Zero in Small Commercial.” Zero referred to zero...
If You’re Not Growing, You’re Shrinking December 21, 2020 By Chris Burand This familiar euphemism has so much truth embedded in it. Like most robust age-old truisms, humans – and in particular,...
The Un-Strategy November 16, 2020 By Chris Burand I have been legitimately and constructively criticized for spending too much time in my seminars describing the issue at hand,...
How Many Screwdrivers Do You Need? October 19, 2020 By Chris Burand If you do not do much home or auto maintenance or build furniture, or in general, you just don’t do...