Articles by Chris Burand

Burand is the founder and owner of Burand & Associates LLC based in Pueblo, Colo. Phone: 719-485-3868. E-mail: chris@burand-associates.com.

If You’re Not Growing, You’re Shrinking

This familiar euphemism has so much truth embedded in it. Like most robust age-old truisms, humans – and in particular, people in charge – will continually argue they are growing when they are not and/or argue such a truism does …

The Un-Strategy

I have been legitimately and constructively criticized for spending too much time in my seminars describing the issue at hand, building urgency to change and identifying what people are doing wrong. The advice I’ve received is to do what other …

How Many Screwdrivers Do You Need?

If you do not do much home or auto maintenance or build furniture, or in general, you just don’t do much with hand tools for any reason, then you probably only need two screwdrivers — a Phillips #2 and a …

Producer Heroes

I received a nice email from a reader asking me to write about how important it is to support good producers and how good producers should be heroes rather than grouping all producers as anti-heroes. He provided the context that …

Why the Shotgun Approach Is Nearing Obsoletion

On the one hand, the shotgun approach to selling insurance has an incredibly bright future with the automated quoting systems available to the public (see Policygenius’ Series D round of $100 million, pitchbook.com). IT makes this approach less expensive and …

Are You Really Interested in Learning to Do Your Job Better?

One of my favorite books and movies is The Milagro Beanfield War. It takes place in the ’70s in a small, poverty stricken, dirt street northern New Mexico village. It’s close to a third world village, and into this village, …

How COVID-19 Will Change Insurance Sales

An agent who is a client of mine asked me, “Do you really think any business owner is truly happy with their agent or insurance company today?” Good question. Having to tell the public over and over and over, “There …

Why Trust When You Should Know?

It is often said that people buy insurance trusting that it will be there when they actually need it, and this is very true. But why trust when you should know? Also true, but rarely said is the following, “Often, …

How To Make Your Life Easier, and Richer

Agency owners can make their lives easier and richer if they follow one simple rule: Run their agency as a business. This means doing what businesses do, including working on the business rather than just in it. This is solid …

Accounting Matters and So Does the Balance Sheet

I keep seeing agencies that need dramatic improvements to their accounting practices. Many such agencies are small, but not all. Many are new agencies, although some larger agencies have had shoddy accounting practices for 50 years. Most of the time …