Articles by Chris Burand

Burand is the founder and owner of Burand & Associates LLC based in Pueblo, Colo. Phone: 719-485-3868. E-mail: chris@burand-associates.com.

Why Trust When You Should Know?

It is often said that people buy insurance trusting that it will be there when they actually need it, and this is very true. But why trust when you should know? Also true, but rarely said is the following, “Often, …

How To Make Your Life Easier, and Richer

Agency owners can make their lives easier and richer if they follow one simple rule: Run their agency as a business. This means doing what businesses do, including working on the business rather than just in it. This is solid …

Accounting Matters and So Does the Balance Sheet

I keep seeing agencies that need dramatic improvements to their accounting practices. Many such agencies are small, but not all. Many are new agencies, although some larger agencies have had shoddy accounting practices for 50 years. Most of the time …

Consumer Advocacy: What Do Clients Really Want?

I’m passionate about selling clients the coverage and protection they need, or at least helping them make good decisions about what they want to self-insure. I have significant concerns that consumers are now, and soon will be getting even less …

Why Traditional Independent Agents, Carriers Need to Partner and Align Now More Than Ever

Agencies and carriers need to align now more than ever. I will add a condition to this statement: Quality independent agencies and quality carriers need to align now more than ever if they are to thrive. Unfortunately, I don’t have …

The Power and Failure of Anecdotes

Meghan Moran at Johns Hopkins University studied 263 “avowedly anti-vaccine websites …[tracking] how many made powerful use of anecdotes – [and found that] a tragic story to stir fear and sympathy in a parent can be a more effective spur …

A Few Good Tips to Consider on Outsourcing

I honestly do not see many agencies benefitting from outsourcing. They think they do, but their results show otherwise. Most of the time, they would be more successful simply with better management as outsourcing is not a solution for inadequate …

New Simple Insurance Policies That Take Care of All Your Needs

Insurance policies are difficult to read and understand. Another name for an insurance policy is a “legal contract.” An insurance policy is a specific kind of legal contract. Without training and experience, aren’t most legal contracts difficult to understand? This …

The Missing Value Proposition of High Quality Agents

I was having dinner with a close friend who is retired, has no debt and has decent wealth. He asked me why I think he needs insurance. He was wondering if insurance at this stage of his life was a …

Vesting Plans and Producer Book Ownership

Somehow, someway, many agency owners do not seem to know that the law regarding vesting plans relative to producer book ownership changed around 15 years ago. That is correct, 15 years ago! This change applies to vesting plans, deferred compensation …