Some 20 years ago, an independent agency owner in a small, upstate New York town told me how difficult it...
Articles by Peter van Aartrijk
Insurance organizations have had three reactions to the pandemic with their marketing communications programs. In my book, only one of...
IJAM welcomes guest blogger Peter van Aartrijk, CEO of Aartrijk branding firm. At this time of year, maybe you recall...
I figure my life is about half over, Lord willing. The first half was nice. I missed the ‘Nam draft,...
Stan Davis with the Ernst & Young think-tank has authored several excellent books, including Blur: The Speed of Change in...
If you’re like most consumers, you get lots of mail from banks—banks that already call you a customer and those...
If you’re like most consumers, you get lots of mail from banks—banks that already call you a customer and those...
A persistent problem in delivering the insurance product quickly and accurately to the consumer is that there is no uniform...
Electronic communications between agents and carriers have received much attention over the years, as the struggle goes on for better...
A persistent problem in delivering the insurance product quickly and accurately to the consumer is that there is no uniform...