The Hartford has launched a new television ad promoting tailored small business insurance solutions. The new ads focus on a single product in the fast-growing small business segment to present a compelling reason for the owners of small businesses to choose The Hartford. The new spot, along with two ads from the Effie-award winning 1999 campaign, is running on 60 Minutes and 60 Minutes II on CBS, Moneyline on CNN, CNNfn and major golf tournaments throughout the year.
Was this article valuable?
Here are more articles you may enjoy.
Zurich CEO Says Staff Let Go as Regulator Finma Imposes Partial Sales Ban 
Mapfre to Acquire Safety Insurance for $1.54 Billion in Cash Deal 
Cost of a Data Breach Reaches Record $5 Million on Average 
Why El Niño’s Promise of Quieter Hurricane Season May Not Be Good News for Insurers From This Issue
