Going Digital and Building Relationships September 16, 2019 By Tom Wetzel Every agent I’ve met in the past decade understands the need to adapt in some way to the digital marketplace...
Tech Talk: How to Use Digital Body Language May 15, 2017 By Tom Wetzel “When the eyes say one thing, and the tongue another, a practiced man relies on the language of the first.”...
Tech Talk: Digital Transformation 2.0 September 19, 2016 By Tom Wetzel The just released Insurance Digital Transformation Study (available at www.insurancedigitalrevolution.org) sheds light on why agents struggle with adapting to digital...
Tech Talk: Digital Dinosaurs and Insurance Competency July 11, 2016 By Tom Wetzel I have had agents tell me they have lost clients because of their “digital deficiencies,” which can include outdated websites...
How Does an Agency’s Digital Proficiency Affect Its Value? May 2, 2016 By Tom Wetzel We have talked about the many reasons why agents need to add up-to-date digital tools to stay competitive. One possible...
The Missing Link of an Agent’s Digital Proficiency March 21, 2016 By Tom Wetzel When the Internet was still in its infancy, independent agents needed little more than an online address in order to...
The Smartphone Imperative: Why Agents Must Adapt January 25, 2016 By Tom Wetzel There is no shortage of predictions and New Year’s resolutions about the challenges facing independent agents this year. There’s one...
Pay Attention to Smartphone Security November 2, 2015 By Tom Wetzel Digital security concerns related to the safety of computer systems and use of the Internet are a much discussed topic...
The Best Apps and Why for Independent Agents March 9, 2015 By Tom Wetzel There appears to be little dispute among agents about the importance of going mobile, particularly for younger clients who expect...
Customer Experience Makes Bigger Impact Than Policy, Claims September 22, 2014 By Tom Wetzel Many agents understand in principle that “customer experience” is the sum total of an agency’s interactions with prospects and policyholders....