Articles by Tom Wetzel

Wetzel is owner of Thomas H. Wetzel Associates, an insurance social media consulting firm. Phone: 708-771-1533. Email: twetzel@wetzelandassociates.com.

The Next Generation: Students Speak Out on Technology Issues

It’s no secret that the workforce in the insurance industry is aging and 400,000 positions are projected to open up in the next two years. Insurers and agents alike have debated how best to attract the next generation, so I …

Best Tech Ways for Agents to Get the ‘Message’ Out

2018 has turned out to be the year of the text message. For agents, that reality presents a challenge that is both substantial and immediate. Today, there are dozens of vendors that offer chat capabilities. Web messaging has emerged as …

Young Insurance Agents Taking the Lead in Digital Marketing

Thousands of discussions, debates and arguments are taking place in agency offices across the country between principals and ambitious young producers about the role of digital marketing. There are also more than a few stories about millennial producers becoming frustrated …

Young Agents Show the Way in Digital Marketing

Thousands of discussions, debates and arguments are taking place in agency offices across the country between principals and ambitious young producers about the role of digital marketing. There are also more than a few stories about millennial producers becoming frustrated …

The Technology Gap: Can Agents Keep Up?

As predicted in the last Tech Talk column, there is reason to cheer a bit about the findings of the just-released 2018 Insurance Digital Transformation Study. Clear progress has been made as agents work toward mastery of digital technology to …

Are Agents Finally Taking Up the Digital Challenge?

When the results of the second Insurance Digital Transformation Survey (www.insurancedigitalrevolution.org) are released in a few weeks, we should see improvement in how agents are adapting to digital technology – more agencies upgrading their websites, adding a client portal or …

Tech Talk: The Real Threat to Agents from Amazon

Amazon may be close to jumping back into insurance, at least in India, with this month’s announcement of a possible investment in an online-only insurance startup. Whether the retailing behemoth is or isn’t, however, is largely irrelevant because its influence …

Tech Talk: Speed-to-Value and the AI Revolution

The term “speed-to-value” has been around as a management maxim for decades but is being reborn in the digital age — and its application for agents today is perfectly timed. Here’s why. Speed-to-value refers to the need to continually develop …

Looking at Insurtech the Wrong Way

Insurtechs stimulate a lot of debate among agents about the extent to which they pose a threat and what should be done to address it. Some dismiss the threat by analyzing flaws in a particular venture or mocking past studies …

Tech Talk: How to Use Digital Body Language

“When the eyes say one thing, and the tongue another, a practiced man relies on the language of the first.” — Ralph Waldo Emerson Agents pride themselves on their sales skills — to meet a prospect face-to-face, take their measure, …