K&B Brokerage Opens for Business in Virginia

November 2, 2004

Retail insurance agents have a new brokerage resource: K&B Underwriters, LLC, of Fairfax, Va.

Founded by insurance veteran Bryan Baird, K&B is a wholesale brokerage. Baird notes that K&B’s initial focus will be insurance and risk management for the eldercare industry, including nursing homes, assisted living facilities, home health care agencies, independent living facilities, and group homes.

For the past several years, Baird was president and part owner of another national wholesale. But earlier this year, Baird said he detected a softening in the eldercare insurance market and decided to launch his own firm.

“To differentiate ourselves,” he explains, “we created a business model that is as user-friendly to agents as it is to underwriters. It seemed like the hard market had created a business model that catered to underwriters and forgot about customers.”

The new firm opened its doors in August, and is fully staffed for the busy renewal season. K&B has licenses or pending licenses in most states, and can do business in all states with licensed retail agents. The firm will offer retail agents commissions competitive with the current marketplace.

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