Starr Companies, a global insurance and investment organization, has entered into a multi-year sponsorship agreement with the New York Yankees of Major League Baseball. This sponsorship names Starr Companies as the official commercial insurance company of the New York Yankees starting with the 2018 regular season.
Former Yankees shortstop Bucky Dent, who is known for the home run that helped drive the Yankees to their 1978 championship, joined Starr Companies Chairman and CEO Maurice R. Greenberg in kicking off the sponsorship at an employee reception on March 12.
Fans will see Starr Companies’ branding throughout the regular season on a billboard on Yankee Stadium’s right centerfield scoreboard, on in-stadium TVs, on the terrace level LED boards and when entering the stadium by the Great Hall. Additionally, Starr will have full-page advertising within each issue of Yankees Magazine.
During the 2019 season, Starr Companies will also celebrate its 100th anniversary in China milestone during a future Yankees game.
Source: Starr Companies
Topics Carriers Commercial Lines New York Business Insurance
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