Plymouth Rock Assurance has hired Charlie Kordes as vice president of Direct Marketing for its direct-to-consumer auto insurance business.
In this newly created role, Kordes will be responsible for advancing Plymouth Rock’s direct marketing operations and organizational practices in its direct response channel. He will also oversee how the company is connecting new technology to support a comprehensive business approach as well as its marketing approach and strategy for new state entry.
Prior to Plymouth Rock, Kordes was most recently with Safe Auto Insurance Company as chief information officer.
He has held multiple senior leadership positions during his 18-year career in insurance and has experience leading many business functions, including marketing, analytics, modeling, sales, service and IT. He began his career at Progressive Insurance on the direct-to-consumer product management team.
In addition to Kordes’ appointment, Plymouth Rock has announced two changes to its Massachusetts Field Marketing team.
Patty Mellon has been promoted to Field Marketing manager, where she will be focused on working with all of Plymouth Rock’s Massachusetts-based agents in finding new ways to strengthen and grow relationships as well as add value to agencies.
Joanne Smith, a long-time senior marketing manager in New Hampshire, has transferred to the Massachusetts North Shore territory. She will report to Patty Mellon.
Source: Plymouth Rock Assurance
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