Lloyd’s announced that its old general website designation – www.lloyds.com – has become “An internet portal that will give insurance brokers and intermediaries all over the world direct access to the Lloyd’s of London insurance market.”
The new site is designed to overcome difficulties of doing business with Lloyd’s. Chief Executive Nick Prettejohn observed that “our research has been telling us for some time that for intermediaries overseas, Lloyd’s can be a daunting prospect to do business with.”
The site “will provide insurance professionals with a clear route to the hundreds of specialist insurance products offered by Lloyd’s insurers and brokers.”
Ashok Gupta, head of lloyd’s.com indicated that it would “cut through the complexities of Lloyd’s and ask one very simple question: can you help me or not?” If the answer is “yes,” then the site user will be provided with a list of the products, services, syndicates and brokers relevant to the query.
The site will also provide general information, analysis and comments on the global insurance market. Lloyd’s has launched in international advertising campaign to promote the new site, featuring “an internet ‘treasure hunt.'”
Seven-thousand U.K. insurance professionals will be invited “to solve a puzzle by locating certain pieces of information using the internet.” First prize- two round-the-world airline tickets in business class.
General information about Lloyd’s, including its history, worldwide office locations, syndicates, brokers and press information will continue to be available on a new site at www.lloydsoflondon.com.
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