It’s been almost a year to the day, when Aon Corporation announced that it would take over from AIG, as the shirt sponsor for the historic English football (soccer) club Manchester United [See IJ web site – https://www.insurancejournal.com/news/international/2009/06/03/101073.htm ].
Aon’s four-year sponsorship deal begins today, and was launched with the announcement of a charity campaign at Man United’s Old Trafford stadium this morning. Aon executives, representatives of the Club and two team legends, Sir Bobby Charlton and Bryan Robson, attended the ceremonies.
“Based on our shared values of leadership, teamwork, and a passion for excellence, it is difficult to imagine a stronger fit for Aon than Manchester United,” commented Aon’s President and CEO Greg Case. “Through the global charitable initiatives of Aon’s 36,000 colleagues, we will work with our partners at Manchester United and the Manchester United Foundation to promote these values and create positive opportunities for young people, to enable them to thrive and to help improve their communities.”
Man United’s CEO David Gill added: “This event is an indication of how Aon is committed to developing the partnership way beyond a simple commercial arrangement. In the coming years, I hope we will be able to build a tangible legacy for the Manchester United community both here in the North West and further afield. I am delighted that Aon wants to get its whole worldwide workforce involved. I’m sure it will really bring the sponsorship to life for many of them.”
The sponsorship festivities featured a “penalty kick challenge” at the stadium for the benefit of the Manchester-based Christie charity – one of England’s leading cancer centers which treats more than 40,000 patients a year. Aon generously donated £25,000 ($36,225).
Aon noted that “forthcoming Aon charity initiatives include ‘Aon United Day’ on July 15, 2010, which will involve Aon’s global colleagues in over 120 countries participating in fundraising and volunteer activities, including supporting hundreds of schools, children’s hospitals, orphanages and community centers as well as more well-known organizations such as Big Brothers Big Sisters Clubs, Junior Achievement, Ronald McDonald House, Special Olympics, UNICEF, United Way and the YMCA.”
Source: Aon Corporation