RSA Creates ‘Personal Lines Intermediated Division’

January 9, 2014

In a move that may or may not have been prompted by RSA’s recent troubles, the UK’s second largest insurer announced that it is “merging its Affinity and Personal Lines Broker teams in the UK to create one Personal Intermediated division.

It said the “two teams will be brought together to simplify the structure and allow the business to work more effectively with brokers and partners. The combined division will also enable RSA to leverage the relationships that already exist across both channels, helping strengthen its capabilities and propositions in the intermediated market.”

Mark Allan has been named to head the new Personal Lines Intermediated division, reporting to, Mark Christer, Managing Director of RSA’s UK Personal Lines. Allan has been at RSA for 19 years and for the past four years, he has been responsible for the management of RSA’s Affinity partnerships. In that time he has successfully negotiated a number of key partnerships including [Department store chain] John Lewis and the Home Retail Group.

Christer commented: “The Personal Intermediated business has been key to our success in recent years. Bringing both divisions together allows us to improve our capabilities and propositions while at the same time simplifying our model. There are many similarities between our intermediated teams and by creating one division we will be able to react quicker to changes in the market and work more effectively with our brokers and partners.

“Mark’s extensive industry experience, along with his ability to create strong relationships, will ensure we continue to build upon the great work we’ve achieved in our broker and affinity businesses.”

RSA also said the “as a result of these changes, Jill White has decided to leave the business.”

Source: RSA

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