AXA becomes the “official global insurance partner” for Liverpool Football Club, which is part of the English Premier League.
In addition to providing excellent global brand visibility and raising AXA’s profile among sports fans around the world, the multi-year partnership is particularly good news for football (a.k.a. soccer) supporters in Asia, as it includes a number of exclusive events that will take place in AXA’s core markets within the region.
These will include various mass participation events around the region, as well as unique opportunities to get closer to the team.
AXA and Liverpool FC will create innovative experiences for clients, partners and fans in Asia, as well as making meaningful contributions to the local communities in which they both operate.
Working closely with Liverpool FC’s players, manager, coaches and health professionals, AXA said it will also create unique and relevant content that will help support the shared goal of promoting a healthy lifestyle, delivering on the AXA brand purpose of empowering people to live a better life.
“Liverpool FC is one of the most illustrious names in the world of sport, with a huge and fiercely loyal following across Asia,” said Gordon Watson, CEO of AXA in Asia.
“Not only will this partnership create new opportunities for our customers, agents, employees and members of our local communities to interact with players from both the men’s and women’s teams, but it will also allow us to leverage the expertise of Liverpool FC’s world-class professional health experts and academy coaches to provide unique, money-can’t buy experiences,” Watson added.
“We are very happy to welcome such a prestigious and ambitious brand to our football family as our newest global partner and our official insurance partner,” said Billy Hogan, managing director and chief commercial officer, Liverpool FC.
“We would like to extend our congratulations to AXA on being the number one insurance brand in the world for the 10th year running,” added Hogan.
Source: AXA
Topics Mergers & Acquisitions AXA XL
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