Swiss Re’s iptiQ and IKEA Partner to Offer Home insurance

February 18, 2020

Swiss Re’s iptiQ and IKEA announced the launch of HEMSÄKER, home insurance that provides accessible protection at an affordable price, said Swiss Re in a statement.

HEMSÄKER, which can be purchased online via the IKEA website, was created to extend home insurance to more people and in turn increase their financial resilience. Created by iptiQ and IKEA, HEMSÄKER is initially being introduced in Switzerland and Singapore.

Swiss Re’s digital platform iptiQ is a white-label provider of property and casualty as well as life and health insurance solutions. The B2B2C business model “enables brands such as IKEA to provide innovative new services for their customers by rolling out bespoke insurance offerings using the iptiQ platform,” said Swiss Re.

“We are thrilled to be partnering with IKEA to offer HEMSÄKER to consumers – a tailored home insurance that can be purchased with a few clicks using any digital device,” said Andreas Schertzinger, CEO of iptiQ EMEA P&C.

“By combining our state-of-the-art digital platform iptiQ with IKEA’s customer access, we provide peace of mind to more people – and help them get back on their feet quickly after an incident,” added Schertzinger.

“Our vision is to help people create a better everyday life. Every year, we visit many people at home to better understand what is important to them and two topics keep coming up: security and privacy. Both are essential for people to feel comfortable in their homes,” commented Jessica Anderen, CEO of IKEA Switzerland.

“With HEMSÄKER, we are proud to offer home insurance for the first time, thanks to our insurance partner iptiQ. HEMSÄKER uses easy-to-understand everyday language and can be purchased in a matter of minutes,” Anderen said.

Swiss Re noted that iptiQ and IKEA conducted extensive testing to develop a digital customer journey that is easy to navigate and uses simple, everyday terms to ensure customers know exactly what they are covered for.

HEMSÄKER, which combines the Swedish words for “home” and “secure”, is embedded in IKEA’s offering, while iptiQ provides the insurance proposition and is responsible for managing all related customer touchpoints.

The offering is tailored to the specific markets – in Switzerland customers can choose to modify their level of coverage so that they only pay for what they need. HEMSÄKER can be purchased online via the IKEA website and can be cancelled at any time with next day effect.

About iptiQ

iptiQ’s business model is based on strong partnerships to provide digital insurance solutions via trusted brands and distribution partners. iptiQ is a digital platform and white-label insurance provider owned by Swiss Re which aims to make insurance more accessible and affordable. iptiQ offers digital, end-to-end, bespoke life, health, property and casualty insurance solutions for its partners, enabling them to sell insurance via their trusted brands.

HEMSÄKER can be purchased online by Swiss residents via

Source: Swiss Re Group

Topics Mergers & Acquisitions Property Casualty Homeowners Swiss Re

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