ARTE Generali, Generali Group’s business unit that provides art insurance to collectors, has unveiled a new app, which offers remote evaluation of artworks.
In addition, ARTE Generali has set up a program to support small galleries, museums and art dealers as well as young artists who are particularly affected by the coronavirus crisis.
“Collectors are increasingly demanding that the processes in art insurance are made simple, fast and intelligent by digital tools”, said Jean Gazançon, CEO of ARTE Generali. (ARTE Generali was launched in November 2019).
“The demand for digitization in the art world is being driven further by the [coronavirus] crisis. ARTE Generali has therefore developed a digital platform that meets this demand and simplifies the lives of distributors and customers,” he continued.
ARTE Generali App Explained
The ARTE Generali app offers collectors a range of art-related services, such as:
- Remote evaluation. Art collectors can obtain evaluation of their art pieces from a certified expert with no in-person visit. The evaluation is performed by submitting pictures of the art piece and additional available information and documentation. Upon evaluation, the art collector obtains a digital unalterable certificate associated with the art piece.
- MyCollection. This tool manages customers’ virtual collections by providing a platfiorm for photos, information and digital documents such as the certificate.
In the coming months, additional functions will be integrated into the app including:
- MyConcierge. Digital, remote assistance will be provided to identify and connect with experts for appraisal, transport, storage, cleaning and restoration of art collections and artworks.
- MyClaim. Digital claims filings will be offered.
- MyGallery. Customers will be able to access a virtual private space to showcase art pieces, which is accessible by third parties upon the art collector’s invitation.
Through the app, art collectors will also be able to join a community of art lovers and experts who share a passion for art and approach to preserving art objects, explained ARTE Generali.
App users will receive news about current trends in the art market and invitations to exclusive digital and physical art events.
The ARTE Generali app can be used on any smart device, said the company.
In addition, the app meets “the strictest data security standards and is powered by blockchain technology for additional verifiability and security,” ARTE Generali added.
Support of Art World During Coronavirus Crisis
ARTE Generali said it will award the best projects that contribute to the digitization of the art world and support their implementation. The projects should aim to enable society to access and enjoy art, even when physical visits are prohibited or discouraged during the coronavirus pandemic.
“Our purpose is to foster the sharing of art and creativity as values for society. In the same vein, we want to support small galleries, museums and art dealers as well as young artists in their efforts to adopt digital ways for the whole community to enjoy art – despite [the coronavirus],” Gazançon said.
“We will provide concrete help by making our network of partners, including digital start-ups, available to the best projects,” he added.
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