Trade Credit Insurer Euler Hermes Rebrands as Allianz Trade

Euler Hermes, the world leader in trade credit insurance, has rebranded as Allianz Trade.

The company described the name change as a natural move because it has been “fully part of the Allianz Group since 2018.”

“Changing brand name to Allianz Trade means reinforcing our position as a global player,” said the company in a statement.

The company said its new brand name will directly support the implementation of its 2025 strategic plan, which is based on three pillars:

• Extend core businesses. Allianz Trade said it will continue to work to deliver “top-level service in all market segments, building on unrivalled underwriting tools, skills and infrastructure, and on a multichannel distribution including the Allianz agents network. We also aim to accelerate market penetration in the U.S.”
• Scale growth engines. Allianz Trade also will continue to develop its growth engines such as surety and specialty solutions. “We are already experts in these lines of business, and we will invest to develop further and quickly expand our market shares.”
• Prepare for the new world. Focusing on the longer term and prepare for the future of trade, Allianz Trade said it “must seize the opportunity given by the shift of B2B trade online and become a key player in this new ecosystem.”

“We are excited to see Euler Hermes become Allianz Trade and are convinced that the change will bring about many benefits in terms of awareness, business development, growth and innovation,” commented Chris Townsend, member of the Board of Management of Allianz SE

Headquartered in Paris, Allianz Trade is present in 52 countries with 5,500 employees. In 2021, our consolidated turnover was €2.9 billion and insured global business transactions represented €931 billion in exposure.

Source: Allianz Trade

Topics Carriers Allianz