Aon’s NFP Acquires UK MGA Platform, Bspoke Insurance Group

August 7, 2025

NFP, an Aon company and leading international insurance brokerage and consulting firm, announced it has acquired Bspoke Insurance Group, a platform of multi-class niche and specialist managing general agents.

Headquartered in Leeds, West Yorkshire in England with subsidiary offices in Shropshire, Gloucestershire, Basildon and London.

Financial details of the deal were not disclosed.

NFP and Bspoke will operate independently, with the Bspoke management team reporting to Matt Pawley, president of NFP Europe. All Bspoke businesses will continue to operate under their existing brands.

Bspoke was formed in 2022 through the merger of the Precision Partnership Ltd. and UK General Insurance Group. The merger provides the market with coverage across sectors, including property, lifestyle, high-net-worth and transportation, as well as flexible distribution options for brokers, affinity groups and schemes.

Bspoke’s businesses are built around individual product specialisms and led by highly experienced, technically skilled underwriting teams. Bspoke’s product range includes property, leisure, lifestyle, HNW, commercial and trades, haulage and transportation.

“I’m excited to welcome the talented team at Bspoke to NFP,” said Pawley. “With their industry experience, diverse range of specialist solutions and customer-centric approach, they’ve driven exceptional growth and client-retention. The Bspoke team will strengthen our existing suite of insurance solutions while expanding our technical underwriting expertise and specialist product knowledge.”

Tim Smyth, founder of Bspoke, commented: “NFP offers Bspoke a fantastic opportunity to build on the platform we have developed over the past two years. With NFP’s support, we can drive strong organic growth, attract top talent and pursue further acquisition opportunities to sustain Bspoke as a leading niche and specialist player with a relentless focus on meeting dynamic client needs.”

Source: NFP

Topics Mergers & Acquisitions Insurance Wholesale Aon

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