Des Moines, Iowa-based EMC Insurance is debuting an updated brand, including a new logo, effective April 9.
The company’s website and social media channels have been refreshed with the new look and feel.
EMC’s new logo features a distinctive letter “e” that has a signature quality, as well as a bright, bold blue. The logo was selected for its modern, clean design, but also for its warmth and inviting nature, EMC said.
“The ‘keeping insurance human’ tagline was selected because it is memorable and authentic to who EMC is,” said Scott Jean, EMC president and CEO. “We at EMC differentiate ourselves by using our increasingly strong technology and data tools to empower and enable team members to focus on the human touch, which so many of our competitors have left by the wayside.”
The 113-year-old company has approximately 2,200 employees and provides property/casualty insurance for businesses, bonds and life insurance.
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