American Family Insurance announced today Jordan Love, Green Bay Packers quarterback, has signed on as the company’s newest brand ambassador. Jordan becomes the latest addition to this group of fearless dreamers, who will continue the company’s strategy of promoting and championing the dreams of its customers, communities and employees.
Each brand ambassador reinforces the brand’s mission to inspire people to find, follow and achieve their dreams. Other ambassadors include Derek Jeter, Christian Yelich, the Scott Brothers and Kathy Ireland, among others.

Love will make his debut, on behalf of the brand, this weekend on Sunday, June 9th where he will engage with fans at the PGA TOUR Champions American Family Insurance Championship golf tournament.
The 25-year-old drafted by the Green Bay Packers in 2020 as a first round NFL pick. In 2023 he started his first season for Green Bay, leading the Packers to a 9-8 regular season record and a spot in the NFL playoffs.
“I am honored and flattered to have been invited to serve as one of American Family Insurance’s brand ambassadors,” said Love. “American Family is a cornerstone of the Wisconsin community just as it is a cornerstone in helping people realize their dreams.”
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927.
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