Florida-based global insurance broker The Baldwin Group announced it has completed the acquisition of Creisoft, Inc. and its subsidiaries, collectively known as Obie, a Chicago-based embedded insurance distribution business specializing in insurance solutions for landlords and real estate investors.
Obie serves real estate investors through multiple distribution channels, including direct-to-investor digital experiences and integrated partner platforms.
Baldwin’s partnership with Obie expands access to embedded insurance distribution capabilities for MSI, Baldwin’s managing general agent (MGA) and strengthens its offerings in the rapidly growing real estate investor market.
Topics Mergers & Acquisitions Illinois
Was this article valuable?
Here are more articles you may enjoy.
What Analysts Are Saying About the 2026 P/C Insurance Market
How One Fla. Insurance Agent Allegedly Used Another’s License to Swipe Commissions
Florida Insurance Costs 14.5% Lower Than Without Reforms, Report Finds
AIG Underwriting Income Up 48% in Q4 on North America Commercial 

