Aetna Inc. will sell group life insurance over the Internet, eliminating paperwork for employers and giving employees a range of options, including applying for additional life coverage or changing their beneficiary.
The company’s web-based Choose Life product is part of an industry trend toward e-commerce. The company already has a $1 billion group life business covering roughly 10 million Americans. The company hopes its new online product will help to tap the one-in-four U.S. households still without life insurance.
Was this article valuable?
Here are more articles you may enjoy.
Trucking App Trucker Path Launches Retail Insurance Agency 
New York Hospital Insurer Files for Bankruptcy, Citing Child Sex Abuse Claims 
World’s Largest Retirement Community Taps Muni Market to Help Build More Homes 
The Future of the Agency in a World of AI 
