Aetna Inc. will sell group life insurance over the Internet, eliminating paperwork for employers and giving employees a range of options, including applying for additional life coverage or changing their beneficiary.
The company’s web-based Choose Life product is part of an industry trend toward e-commerce. The company already has a $1 billion group life business covering roughly 10 million Americans. The company hopes its new online product will help to tap the one-in-four U.S. households still without life insurance.
Was this article valuable?
Here are more articles you may enjoy.
Experian Launches Insurance Marketplace App on ChatGPT 
Portugal Deadly Floods Force Evacuations, Collapse Main Highway 
AIG’s Zaffino: Outcomes From AI Use Went From ‘Aspirational’ to ‘Beyond Expectations’ 
A 10-Year Wait for Autonomous Vehicles to Impact Insurers, Says Fitch 
