Ten major financial services firms — including CNA Insurance, CNA Surety, Kemper Insurance Companies, SAFECO, The St. Paul Companies and Zurich North America — have agreed to participate in Financial Keyosk, a web-based alternative distribution channel for financial services products.
In addition to the aforementioned firms, other companies that have agreed to participate in Financial Keyosk are: Fortis, Orion Capital, Principal Financial Group, American Medical Security.
According to Financial Keyosk, these top tier companies provide a wide range of products to “trusted advisors”– independent insurance agents, e-business portals, banks, associations and affinity groups — who, in turn, use Financial Keyosk to access new markets and broaden their portfolios. Front- and back-end services, including a Customer Care Center staffed with licensed agents, help trusted advisors earn and retain new clients quickly and easily with little upfront investment.
Established in 2000, Financial Keyosk is licensed in 41 states and currently provides personal and commercial insurance products, including life, health and property and casualty. Banking and financial services products are being added to Financial Keyosk to provide trusted advisors with a single source for serving customers’ personal and business needs. But consumers can only access Financial Keyosk products through a trusted advisor, an attribute that appeals to many carriers.
The fact that Financial Keyosk is intended for trusted advisors rather than consumers appeals to top-tier carriers, according to Jim Stevens, vice president of marketing and sales for Kemper Insurance Companies.
Financial Keyosk currently has customers in each of its trusted advisor categories: a Fortune 100 company as an affinity group, two large association programs and a growing network of independent insurance agents. The company also has a referral relationship with a top-10 brokerage firm.
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