Three Insurers Join Trusted Choice National Branding Initiative

March 15, 2002

Ohio-based Central Insurance Companies, California Insurance Group and Cascade National Insurance, all regional insurance providers, are the newest company partners for Trusted ChoiceSM—the Independent Insurance Agents of America’s (IIAA) national branding initiative.

The culmination of two years of research and development, Trusted ChoiceSM is a marketing brand created by IIAA to increase consumer awareness of the benefits independent agents and brokers offer: choice, customization and advocacy.

“From the outset we determined it is critically important to attract solid regional insurance companies, as well as national insurance brands. We are pleased to welcome Central Insurance Companies, California Insurance Group and Cascade National Insurance as the newest supporters of Trusted ChoiceSM,” Ronald Smith, agent chairman of IIAA’s Communications/Branding Task Force said. “Each company embodies the value Trusted ChoiceSM provides to consumers. These partnerships demonstrate that the Trusted ChoiceSM brand is valued by large and small companies alike.

“Our company partners are more than financial partners,” Smith, president of Rochester, Ind.-based Smith, Sawyer & Smith, Inc., added. “Company supporters have made a significant effort to increase agency and consumer awareness through ingredient branding and other devices, including paid media, letter campaigns, co-op programs and more. With each new company partner we extend the reach and scope of the Trusted ChoiceSM brand. This outstanding support bodes well for everyone: consumers, agents and brokers and Trusted ChoiceSM company partners.”

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