PIMA Hosts MarketTech Conference, Tradeshow Nov. 17-19

October 16, 2002

The Professional Insurance Marketing Association (PIMA) will hold its annual MarketTech Conference and Tradeshow Nov. 17-19 at the Philadelphia Crowne Plaza Hotel in Philadelphia. The event – which draws insurance marketers from around the country – is a forum for education and networking.

This year’s conference will feature a keynote presentation by Kevin Kelly, managing director, Microsoft.

Two days of information-packed, interactive marketing strategy and
technology sessions will cover relevant and timely topics, including:

*Insurance Industry Trends: Marketing and Distribution Update
*Insurance Direct Marketing Crisis Management
*Data-Driven Marketing of Insurance to Associations
*Navigating the Affluent Market
*eSignature and eUnderwriting
*Developing a Data-Driven Prospecting Strategy
*Update on Customer Relationship Management (CRM)
*Introduction to Information Security: What Marketers Should Know and Why
You Should Care
*How to Put More Power in Your Insurance Direct Marketing Creative
*Targeting Your Promotions
*Why Marketing Needs Competitive Intelligence

Winners of PIMA’s annual Marketing Methods Competition will be announced during the conference.

For information on membership or upcoming events, visit the PIMA Web site at: www.pima-assn.org.

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