Trusted Choice Blitz Pushed Back

January 6, 2004

The first in a series of five Trusted Choice ad campaigns in 2004 has been moved to March 1 and will run through March 14, according to the Independent Insurance Agents and Brokers of America.

The delay will not affect the later campaigns, which are scheduled for April, June, August, October and December, IIABA said. The Trusted Choice spots will air on CNN, CNN Headline News, A&E and the History Channel. They will be part of a sustained campaign throughout 2004 that designed to generate further awareness of the Trusted Choice brand and keep it before consumers on a sustained basis.

IIABA urged Trusted Choice members to take advantage of this national exposure and publicity by tying their local advertising activities to the national advertising flights.

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